Corporate Identity

1)   What is your business?

Making homemade and custom clothing and accessories.

2)   Describe your business in one sentence

We create clothing and accessories with a unique, handcrafted, and down-to-earth style.

3)   Who is your target audience?

Teenage and young adult women

4)   Who are your competitors?

Love Me Threads + Accessories, Infinite Inspirations, CAbi 

5)   What makes them better/worse than your product/service?

Love Me Threads already has a working website and a broader audience base. Infinite Inspirations  has somewhat of a limited inventory. CAbi is more exclusive and expensive.

6)   Do you currently have an identity?  

      No

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1)   How do you want your image to be seen in two years?

I want the company to be a go-to place for unique designs and trusted for quality, handmade products.

2)   If your company was an animal, what animal would it be and why?

A butterfly because are designs and natural, beautiful, delicate, and whimsical.

3)   If your company/brand was a person, who would it be and why?

Zooey Deschanel, because she is fresh, young, down-to-earth, and trendy.

4)   If your company/brand was an object, what would it be?

A flower.

5)   If your customer was a cartoon character, who would it be?

Alice from Alice in Wonderland because she is not afraid to be true to herself and she is full of creativity.