Brochure mock up

Brochure sketches

Mock up Letterhead

Mock up Business card

Business card and Letterhead sketches

Corporate Identity

1)   What is your business?

Making homemade and custom clothing and accessories.

2)   Describe your business in one sentence

We create clothing and accessories with a unique, handcrafted, and down-to-earth style.

3)   Who is your target audience?

Teenage and young adult women

4)   Who are your competitors?

Love Me Threads + Accessories, Infinite Inspirations, CAbi 

5)   What makes them better/worse than your product/service?

Love Me Threads already has a working website and a broader audience base. Infinite Inspirations  has somewhat of a limited inventory. CAbi is more exclusive and expensive.

6)   Do you currently have an identity?  

      No

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1)   How do you want your image to be seen in two years?

I want the company to be a go-to place for unique designs and trusted for quality, handmade products.

2)   If your company was an animal, what animal would it be and why?

A butterfly because are designs and natural, beautiful, delicate, and whimsical.

3)   If your company/brand was a person, who would it be and why?

Zooey Deschanel, because she is fresh, young, down-to-earth, and trendy.

4)   If your company/brand was an object, what would it be?

A flower.

5)   If your customer was a cartoon character, who would it be?

Alice from Alice in Wonderland because she is not afraid to be true to herself and she is full of creativity.

Lyrical collage

I chose the song "The Cave" by the band Mumford & Sons. The lyrics I used were:
"So come out of your cave walking on your hands
And see the world hanging upside down
You can understand dependence
When you know the maker's land"

I took the lyrics literally and put someone walking on their hands, coming out of a cave, and seeing the world hanging upside down. 

The images I used to composite this image are: 

Custom Graphic

I know that it just turned November, and I'm getting a little bit ahead of myself with this image, but I just love winter and living in Florida doesn't leave me much opportunity to see snow, so I made a snow globe! I used a tutorial to help create the snowman (http://10steps.sg/tutorials/photoshop/draw-your-snowman-in-photoshop/) and the rest of the image was created by using filters, gradients, and the paint brush. I created the snowflake brush and just adjusted the size to look like falling snow.