The logo for the company incorporates an arrangement of the forget-me-not flowers, the flowers that the company is named after, which directs the target audience toward teens and young adults. The use of the bright and unique colors are meant to grab the attention of the viewer as well as invoke a youthful and joyful feeling. The font and graphic styles are both meant to convey a hand drawn aesthetic in order to reflect the hand-made and custom design focus of the clothing company. With the simplicity of the design, the logo can easily be used in a variety of formats and also be recognizable due to its unique shape and colors.
For reference images I consulted this picture of actual Forget-me-not flowers from http://flowerinfo.org/forget-me-not-flowers
and I also used my original sketch of the logo idea for the template of the final.
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